Joist AI and SMPS Announce Strategic Partnership to Empower AEC Marketers

San Diego, CA – March 13, 2025 – Joist AI, a leading revenue intelligence company revolutionizing the AEC industry with advanced AI-driven solutions, is proud to announce its new role as a Strategic Partner of SMPS (Society for Marketing Professional Services). This collaboration marks a significant step forward in equipping AEC marketing and business development professionals with cutting-edge tools to enhance efficiency, improve strategy, and drive firm growth.

Joist AI empowers AEC professionals by streamlining proposal development, automating content creation, and optimizing pursuit strategies. Its AI-driven platform curates firm data, generates high-quality proposal drafts in minutes, and analyzes submission drafts against RFP requirements—reducing manual effort, ensuring compliance, and saving valuable time. With built-in collaboration tools and automation, Joist AI enables teams to focus on strategy, win more work, and stay ahead in a competitive market. Designed by AEC professionals, specifically for AEC professionals, Joist AI eliminates repetitive tasks and enhances strategic decision-making, allowing firms to focus their valuable time on bigger ticket tasks and priorities. 

"At SMPS, we are committed to equipping AEC marketers and business developers with the tools and insights they need to thrive in an evolving industry," said Marci D. Thompson, CEO of SMPS & the SMPS Foundation. "Partnering with Joist AI allows us to bring the power of AI-driven solutions directly to our members, helping them streamline processes, enhance strategic decision-making, and ultimately drive greater success for their firms."

This partnership aligns seamlessly with SMPS’s mission to advance the role of marketing and business development professionals in the AEC industry by providing them with the latest AI-powered solutions to support their growth and success. Together, SMPS and Joist AI will deliver next-generation technology, valuable insights, and AI-driven resources tailored to AEC professionals.

“Joist AI was built on the foundation of supporting our industry and its marketing professionals,” said Rohan Jawali, Joist AI CEO and Founder.  We’re incredibly passionate about empowering AEC marketers with the tools and education they need to work smarter, not harder. Partnering with SMPS is a natural fit because we share a common goal—elevating the growth and experience of AEC marketing and business development professionals. By bringing AI-driven solutions and continued technology best practices to SMPS members, we’re not just enhancing workflows; we’re helping firms win more work, stay competitive, and unlock new opportunities for growth. We’re genuinely excited to jump in and make a positive impact.” 

SMPS extends its sincere appreciation to Joist AI for their support and shared vision for innovation and the advancement of industry marketers and business developers. The organizations look forward to the positive impact this collaboration will bring to SMPS members and the architecture, engineering and construction industry at large.

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For more information about Joist AI, visit www.joist.ai

To learn more about SMPS Strategic Partnerships, visit www.smps.org/partner 

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Looking to see Joist AI and SMPS together in action? Here is a list of upcoming collaborations:
SMPS Leadership Symposium
SMPS Northeastern Regional Conference
SMPS Southwestern Regional Conference
SMPS AI Summit - East
SMPS Southeastern Regional Conference
SMPS AMPLIFY
SMPS BD Forum - West

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