AI Hallucinations: What They Are and Why it Matters

As artificial intelligence becomes common practice within the AEC industry, a phenomenon known as "AI hallucination" has surfaced, raising concerns about the accuracy and reliability of AI-generated content. AI hallucinations occur when an AI system generates information that appears plausible but is factually incorrect or irrelevant. This can happen to any business relying on AI for decision-making, content generation, or client interactions.

Why AI Hallucinations Are Problematic

At first glance, AI hallucinations may seem like minor glitches, but they can have significant consequences. To put it into perspective, imagine if you had an employee providing inaccurate data to a project manager or generating misleading content for a marketing campaign. Such errors could result in financial losses, damaged credibility, and even legal risks.

Some common areas where hallucinations create problems include:

• Decision-making: Inaccurate and / or insufficient information leads to misguided decisions, especially in industries where precision is key, such as construction, architecture and engineering.
• Customer Experience: Incorrect or fabricated information given to owners can impact trust in your brand.‍
• Content Creation: Misinformation in proposals, case studies, or award submissions harms the company’s reputation and misleads the audience.

Combating AI Hallucinations

To tackle AI hallucinations, businesses must adopt robust strategies:

• Human Oversight: Incorporating a human-in-the-loop process ensures that AI-generated content is reviewed and verified before use.
• Training Data Quality: The more relevant and accurate the training data, the less likely the AI will generate hallucinations.‍
• AI Fine-Tuning: Frequent re-calibration of AI models, especially after introducing new data, helps reduce the risk of hallucination. *This is especially important if an AI product has been developed in-house.

How Joist AI Protects Against Hallucinations

Joist AI has prioritized building its platform with safeguards to mitigate hallucinations. Unlike many off-the-shelf AI solutions, Joist AI uses proprietary algorithms that are constantly updated to ensure that only relevant data (the historic content that you have fed the system) is generated by its models. This knowledge graph allows Joist to route your questions in the right direction, instead of approximately guessing the response. Here’s how:

• Real-Time Content Validation: Joist AI ensures that outputs are cross-referenced with verified data sources in real-time.
• Customizable Workflows: By enabling businesses to integrate their unique datasets, Joist AI reduces the reliance on generic information pools that often lead to hallucinations (pulling info from the internet, etc.)
• Continuous Monitoring: Joist AI’s system is constantly updated to ensure accuracy, identifying and mitigating potential risks of hallucination before they affect the end user.

Why This Matters for Joist AI Clients

For clients, this means greater confidence in the AI-generated content they use for business operations. Whether it’s streamlining pursuit processes or enhancing the quality of your proposal submissions, Joist AI helps businesses focus on strategic growth without worrying about misinformation.

• Improved Accuracy: With reduced hallucination risks, clients experience higher-quality results supported by reliable data.
• Enhanced Trust: Companies can trust Joist AI’s outputs, leading to stronger client relationships and smoother project workflows.
• Risk Mitigation: Joist AI helps businesses avoid costly mistakes and reputational damage, offering peace of mind in an AI-driven landscape.

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Joist AI isn’t just about cutting-edge technology—it's about empowering businesses with the right tools to grow, innovate, and lead. By choosing Joist AI, you’re choosing a partner that is committed to safeguarding the accuracy and integrity of your data.

Ready to see how Joist AI can protect your content and drive your business forward? Schedule a demo today and discover the transformative impact Joist AI can have on your business operations. 

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